CASE STUDY

Transforming the digital funnel with disciplined experimentation.

Drove 89% surge in lead generation, fueling record-breaking sales revenue.

company

1Password

location

Toronto, Canada

website

1password.com

industry

Cybersecurity

In a competitive digital landscape, understanding customer behavior is crucial for driving growth. 1Password needed to communicate the value of its multi-product offering to drive growth. Prospects struggled to understand the benefits, limiting lead capture. By combining funnel analytics, direct input from sales leaders, and customer feedback, we pinpointed the highest-impact drop-off points and built a focused experimentation roadmap to address them.

The team recognized that clarifying the customer journey was essential to unlocking a new pipeline. Without clear messaging and UX, prospects missed the value and failed to convert.

Problem

High traffic did not translate to conversion. Confusion around product offerings created friction, and the largest drop-offs in the funnel stalled lead growth.

Solution

We used funnel data and customer feedback to isolate moments of friction and mistrust, then built an experimentation roadmap focused on the highest-leverage steps in the buyer journey.

Key strategies

Diagnosed funnel drop-offs and validated with customer feedback to target friction points.
Built a learning agenda and experimentation roadmap focused on messaging clarity, journey optimization, and lead capture.
Ran iterative A/B tests with rigorous measurement and quality control to ensure reliable results.

Result

Achieved an 89% uplift in lead generation, contributing to the highest sales revenue quarter to date.

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