A board-ready roadmap in 30 days.

4–5 weeks from kickoff to delivered roadmap.

Weeks 1–2: full Discovery Sprint (stakeholder interviews, analytics, VOC synthesis, competitive analysis).

Weeks 3–4: Web strategy development: Growth Thesis, full backlog scoring, pre-test briefs, and system initialization.

Week 4–5: delivery session, Leadership Summary, and final alignment before your team executes.

Four deliverables: (1) a custom web growth strategy document — your north star for the engagement period; (2) a PXL-scored experiment backlog, ranked and tiered; (3) pre-test briefs for your top five experiments; (4) a sequenced 3, 6, or 12-month roadmap with Tier 1 tests flagged and a leadership summary included.

Each hypothesis is evaluated against 9 binary criteria. Criteria include whether the change is above the fold, whether the page has 1,000+ monthly sessions, whether there’s qualitative or quantitative evidence supporting the hypothesis, and whether implementation is low-effort. Each yes adds a point. I score every item and rank the backlog from 0–14.

I use a custom AI agent (Claude Code) to accelerate the Discover and Diagnose phases — the parts of the engagement that traditionally require weeks of manual data synthesis. The AI surfaces patterns faster; I apply senior judgment to interpret what they mean. The output is the same PXL-scored backlog you’d get from a traditional engagement, delivered in less time.

Yes — explicitly. Before finalizing the sequencing, we discuss your team’s sprint capacity, dev availability, and any upcoming constraints. A roadmap that ignores bandwidth isn’t a roadmap — it’s a wish list. Tier 1 items are always flagged precisely so your team can act without waiting on engineering.

Yes — read-only access to GA4 or your primary analytics platform is required. Fullstory, Hotjar, or session tools are helpful but not required. If there are instrumentation gaps, I'll flag them as part of the diagnostic findings.

The roadmap is designed to be a living document — ranked by evidence, so when new information emerges, you know which items to re-evaluate. During the delivery session, we discuss trigger conditions that would cause a re-sort and how to handle them as the program evolves.

VP-level marketing and growth leaders at Series A–C B2B SaaS companies who are under pressure to show the board a credible growth plan — not just a list of initiatives. Typically teams with 5,000+ monthly sessions, no dedicated CRO function, and an execution team ready to ship tests.

Plan for roughly an hour per week from you or your lead growth person — for the kickoff interview, the strategy review, and the delivery session. After that, I work independently through the synthesis and scoring phases. You're not adding to your team's workload; you're removing ambiguity from it.

We can review it. The most common finding is that internal roadmaps are built on opinion rather than evidence — items aren’t scored, sequencing is political, and Tier 1 quick-wins are buried under larger structural changes. If your roadmap can be strengthened with PXL scoring, we’ll do that. If it needs to be rebuilt from the diagnostic baseline, we’ll do that too.

Yes — read-only access to GA4 or your primary analytics platform is required. Fullstory, Hotjar, or session tools are helpful but not required. If there are instrumentation gaps, I'll flag them as part of the diagnostic findings.

No. I provide the strategy, the scored backlog, and the roadmap — not copy, code, or campaign execution. Your team or existing vendors execute what’s on the roadmap. I tell them what to build and why.

This is exactly what the Fractional Leadership retainer is designed for. After Strategy & Roadmap, many clients move into ongoing fractional support: I guide execution, prioritize weekly, review test designs, and ensure the program compounds rather than stalling.

Yes — and the sequencing accounts for it. Near-term items (0–90 days) are specifically executable given your current capacity. Medium-term items are scoped with constraints acknowledged. Long-term items set the program’s direction, not a firm schedule. The roadmap bends to your reality, not an ideal-world assumption.

A fair comparison. Agency timelines are 4–8 weeks to start, with junior teams ramping on your business over months, billed by the hour. The Strategy & Roadmap engagement delivers a board-ready roadmap in 30 days, from a senior operator with a track record at Apple, Dropbox, and 1Password, at a fixed one-time price. The question to ask any agency: who specifically is doing the work, and what’s their personal track record?