I focus my expertise where it drives lasting, measurable results.
For the past ten years at Dropbox, 1Password, and Apple, I have built frameworks, experimentation programs, and growth infrastructure that transform reactive websites into engines for sustained growth. Results include 89% year-over-year MQL growth and over $1 million in annualized self-service revenue from a single strategic initiative.
Most growth-stage teams have ambition. What they lack is a defensible system for deciding what to do next.
I launched Lela Deslauriers Consulting LLC to close this gap. My practice delivers proven frameworks that turn ambition into compounding growth, giving more teams the clarity and systems they need to scale.
Series A, B, and C companies can now access the same diagnostic rigor and experimentation discipline I brought to Dropbox, 1Password, and Apple — without the cost or delay of adding headcount.
If your website isn't converting — or if you need a clear path to better performance — let's review your challenges and map out actionable next steps.
Ten years at three companies. The same meeting, over and over. Here's what I built to fix it — and why I finally stopped waiting to build it from inside a corporate role.
