I focus my expertise where it drives lasting, measurable results.
For the past ten years at Dropbox, 1Password, and Apple, I have built frameworks, experimentation programs, and growth infrastructure that transform reactive websites into engines for sustained growth that compounds across the digital funnel and the channels that feed it. Results include 89% year-over-year MQL growth and over $1 million in annualized self-service revenue from a single strategic initiative.
Most growth-stage teams have ambition. What they lack is a defensible system for deciding what to do next.
I launched Lela Deslauriers Consulting LLC to close this gap. My practice delivers proven frameworks that turn ambition into compounding growth, giving more teams the clarity and systems they need to scale.
Series A, B, and C companies can now access the same diagnostic rigor and experimentation discipline I brought to Dropbox, 1Password, and Apple — without the cost or delay of adding headcount.
If your digital funnel isn't converting — or if you need a clear path to better performance — let's review your challenges and map out actionable next steps.
A single percentage point improvement on existing traffic can be worth $430K in annual pipeline — but only if you know which funnel, which segment, and which friction point to target first.
Ten years at three companies. The same meeting, over and over. Here's what I built to fix it — and why I finally stopped waiting to build it from inside a corporate role.
If you're ready to diagnose what's holding back your digital funnel performance, share what your team is working on. I'll help you identify the next move.
“Lela helped us choose a web platform that enabled speed and agility without a lot of overhead costs.”
Setareh Motamedi
VP Growth Marketing
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