Two weeks to know exactly what your site needs.

A focused, two-week engagement that diagnoses exactly what's blocking your website from converting. I review your analytics, conduct stakeholder interviews, synthesize customer research, and identify your primary web growth constraints — then deliver a ranked, PXL-scored priority list showing what to fix first, in what order, and why. It's the entry point to The Growth Signal System.

The structured methodology behind every engagement. The Growth Signal System converts diagnostic findings into a scored, evidence-required hypothesis list using PXL scoring — replacing opinion-driven prioritization with a ranked, defensible backlog. The Discovery Sprint seeds that system. The Strategy & Roadmap operationalizes it. The Fractional Leadership retainer runs it month over month.

With an agency, you’re assigned to an account team — typically junior strategists who spend weeks ramping on your business before producing a generic report. With a Discovery Sprint, you work directly with me throughout. I’ve scaled web growth at 1Password, Dropbox, and Apple. The pattern recognition comes from having solved this exact problem at scale — not from a template.

Eight deliverables:
1. Data instrumentation health checklist;
2. Completed Diagnostic Scorecard — your web growth constraints documented and categorized by type and severity;
3. Competitive analysis for up to three competitor sites;
4. Stakeholder Interview Guide;
5. Voice of the customer synthesis template;
6. PXL Hypothesis intake form;
7. PXL-scored priority list of 10–15 hypotheses, ranked by impact, evidence strength, and implementation feasibility, with Tier 1 items flagged for immediate execution;
8. Leadership summary — clear enough to present at a board meeting, specific enough to hand to your team.

The Discovery Sprint introductory price is $8,000. No ongoing commitment — it’s a fixed-price, one-time engagement.

Yes. The Discovery Sprint is a standalone package. Many clients use the output to guide their own team's execution. Others roll into a Strategy & Roadmap or Fractional Leadership engagement — but that's a separate decision made after the sprint, not before.

A prioritization framework that evaluates every growth hypothesis against 9 binary criteria — evidence strength, traffic volume, above-the-fold placement, implementation effort, and more. Each criterion adds one point (max 14). The result is a ranked score that makes every prioritization decision defensible to your CEO, your CFO, and your engineering team. No more prioritization by committee.

You’ll have your ranked priority list within 2 weeks of kickoff — fast enough to bring to your next leadership meeting. Measurable metric movement depends on how quickly your team executes the recommendations.