“When you're running self-serve growth, the website is your primary revenue surface. A full-site rebrand and platform migration happening simultaneously risks everything. Lela held accountability for organic traffic, signups, and revenue throughout the entire overhaul, and navigated through each challenge to bring us to the finish line.”
My advisory is for VPs of Marketing and Growth at scaling SaaS and eCommerce companies with product-market fit, an existing tech stack, and resources or budget to execute, but no senior web leader.
It’s not a fit for sites with fewer than 5,000 sessions.
Do you handle the copy, design, and engineering execution?
Creative, development, and web platform expenses are excluded. I provide leadership, strategy, and operational stewardship to drive execution and results.
I evaluate, help select, and direct your agencies and freelancers. If needed, I can recommend trusted partners to include in the evaluation.
Our Discovery Sprint and Strategy & Roadmap retainers are available at a reduced rate of $200 per hour (compared to the $295 base rate) to help you manage your budget as you get started.
In our first call, we’ll discuss your goals and challenges so that I can recommend the best-fit for your needs.
