Lela Deslauriers

Fractional Growth Leader
It's important to me to focus my time and expertise where I can make an impact that feels meaningful, which led me to launch my fractional web growth advisory practice. I bring institutional knowledge to help growing companies that can't yet justify — or don't need — a full-time senior growth hire.
July 9, 2026
Perspective
The thing I wish I could have given every team.
How an evidence-driven, AI-enabled scoring system can cut team debates, spotlight what matters, supercharge your growth strategy—and where to start.
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June 18, 2026
Perspective
SaaS benchmarks alone won’t guide your growth.
A single percentage point improvement on existing traffic can be worth $430K in annual pipeline — but only if you know which funnel, which segment, and which friction point to target first.
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June 4, 2026
Insight
The pattern I couldn't ignore.
Ten years at three companies. The same meeting, over and over. Here's what I built to fix it — and why I finally stopped waiting to build it from inside a corporate role.
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