Perspectives and insights from Lela.

Perspectives and insights on web growth strategy, experimentation, and conversion optimization from a fractional advisor with experience at some of the most demanding tech companies.
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June 4, 2026
Insight
The pattern I couldn't ignore.
Ten years at three companies. The same meeting, over and over. Here's what I built to fix it — and why I finally stopped waiting to build it from inside a corporate role.
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